We were asked to present a fresh concept for a number of new Jigsaw shops to be opened in English market towns. The brief was for a more contemporary feel, with a keen eye for budget without loss of the high quality feel of existing Jigsaw shops.

We came up with a design that not only reinforces the existing Jigsaw brand but updates the look and enhances the appeal.

Each shop has been considered individually but there is a common thread running through the overall design. The architecture of the building is respected and enhanced, the decor is simple and the bespoke display system is clean and unfussy, designed to be made from different materials to suit each shop. Lighting is provided by simple custom-made pendant lights with an antique chandelier as the Jigsaw signature feature light. Furniture has been found and renovated with consideration, including cash desks revived with zinc tops and bespoke painted canvas sides.

The look is comfortable contemporary with an eclectic English twist.

The first of the new Market Town shops have opened in Stratford upon Avon, Marlborough and Newbury, with Farnham to follow.