In addition to the House of Fraser concessions, we also designed the Jigsaw concession for Bentalls in Kingston-upon-Thames.

It is always a challenge to create a space that represents a client’s identity in a space with such tight constraints. In a concession environment the rules normally forbid certain elements, such as ceiling treatments and floors, that make up the brand formula in a typical shop. Situations such as this require a careful look at the positioning of all the elements in the design to balance the needs of a working store with the aesthetic requirements required to uphold the brand identity. Along with this is the ever-present challenge to fulfil stock requirements, whilst ensuring circulation and through views.